A Viral Video Encourages Girls to Become Engineers by CLAIRE CAIN MILLER


By CLAIRE CAIN MILLER

The complicated Rube Goldberg machine in a viral video ad from a start-up toy company called GoldieBlox has a simple goal: show girls they can become engineers.

Published: November 20, 2013 at 12:00AM

from NYT Technology http://bits.blogs.nytimes.com/2013/11/20/a-viral-video-encourages-girls-to-become-engineers/
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